We partnered with the Coach Japan team to create a social-first game to support the 2018 Holiday campaign. Following on from the narrative of the campaign, Scene Stealers featured the whole cast of Party Animals as well as our brand ambassadors Selena Gomez and Kiko Mizuhara.
MEET THE CAST
The game consisted of 3 levels, each building up in difficulty. In a "Where's Waldo?" fashion, the goal was to find the animals hidden within Coach-inspired collages before time ran out.
Leveraging the CGI animations created for the campaign videos, we were able to show each of the Party Animal's personalities at various points throughout the game.
At the end of each level, we featured curated product assortments based on the characters found in the game. By successfully completing all three levels, the user unlocked a special in-store promotion and could enter to win prizes via LINE app.
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