Coach - Scene Stealers

2018 Holiday Campaign

Role: Motion Art Director
Year: 2018
Client: Coach
Discipline: Tech Lab

THE WORK

We partnered with the Coach Japan team to create a social-first game to support the 2018 Holiday campaign. Following on from the narrative of the campaign, Scene Stealers featured the whole cast of Party Animals as well as our brand ambassadors Selena Gomez and Kiko Mizuhara.

Levels

The game consisted of 3 levels, each building up in difficulty. In a "Where's Waldo?" fashion, the goal was to find the animals hidden within Coach-inspired collages before time ran out.

Meet the Cast

Leveraging the CGI animations created for the campaign videos, we were able to show each of the Party Animal's personalities at various points throughout the game.

Key Moments

A look at the immersive collages and animal character integrations used across the three levels of gameplay.

Results Page

At the end of each level, we featured curated product assortments based on the characters found in the game. By successfully completing all three levels, the user unlocked a special in-store promotion and could enter to win prizes via LINE app.

Key Results

Unique Game Plays: 23.2K
Game Conversion Rate: 31.82%
Number of Users on SNOW App: 1.2M