FENDI Strap You

INSTAGRAM STORIES

Role: Motion Editing & Compositing
Year: 2017
Client: Fendi
Discipline: Motion

The work

An innovative social gamification campaign developed for Fendi's global Instagram Stories platform. Built around a fast-paced 'Tap-to-Match' dynamic, the creative framework challenges users to pause a high-speed product stream at the exact millisecond an interchangeable utility strap aligns perfectly with its corresponding designer handbag.

01 / Combo Matrix

Isolating the rhythmic product cycling matrix, this spot highlights the frame-accurate asset compositing required to make the interactive mechanic function. Every vector coordinate was calibrated to ensure that when a user freezes the mobile stream, the graphic alignment remains flawless.