Fendi
FENDI Bag Bugs
INSTAGRAM STORIES
- Role
- Motion Editing & Compositing
- Year
- 2017
- Client
- Fendi
- Discipline
- Motion
The work
Tap-to-Catch Bag Bugs vertical trilogy for Fendi's Instagram Stories — motion editing and compositing with Sky Pie Studio. Behind-the-scenes look at the interactive social game built around frame-accurate timing, energetic vector compositing, and mobile-first vertical storytelling.
02 / Black
The dark-mode 'Black' asset utilizes sharp contrast boundaries and playful character tracking. The looping animation optimizes viewer retention and underscores the precision editing driving the entire mobile social experience.
03 / Yellow
The 'Yellow' installment focuses on meticulous multi-layer positioning to animate the iconic Bag Bug charms across a high-contrast pastel frame. The layout balances tactile product reveals with geometric grid overlays, maintaining a luxury aesthetic while maximizing click-through engagement.
04 / Pink
Designed explicitly around mobile screen ergonomics, the 'Pink' asset introduces the interactive 'Tap-to-Catch' social game. Frame-accurate timing and energetic vector compositing isolate the collection's characters, ensuring the tap dynamic feels immediate and highly responsive within fast-paced feeds.