Veuve Clicquot
Veuve Clicquot
STOP MOTION
- Role
- Creative Director & Motion
- Year
- 2018
- Client
- Veuve Clicquot
- Discipline
- Motion
The work
A vibrant, tactile stop-motion animation campaign meticulously crafted for the global rollout of the premium Veuve Clicquot Ponsardin Champagne Rosé "Let's Go Summer" collection. The visual direction hinges on sharp, frame-by-frame physical transitions, celebrating summer textures, crisp seasonal color grading, and playful compositions that emphasize the iconic branding and elegant bottle design.
02 / Island Campaign
A companion visual installment in the Skypie-directed series, this spot expands the brand's sunny identity into a stylized, miniature island-escape motif. Utilizing hand-crafted set pieces and precise lighting keys, the animation blends premium product positioning with whimsical, high-energy stop-motion worldbuilding designed to capture high audience retention across social channels.
03 / Gift Boxes
The final installment focuses on Veuve Clicquot's iconic and colorful customizable 'Gift Boxes' campaign. Driven by playful, tactile stop-motion transitions, the animation rhythmically unveils the geometric lines and sleek opening mechanisms of the limited-edition metal packaging. By balancing crisp frame-by-frame product reveals with intentional lighting shifts, the spot maximizes brand presence and graphic impact tailored for premium digital platforms.